Inspired by nature. Crafted by artisans. Designed with love.

My Beach to Bistro Story

by Sigrid Olsen

     Beach to Bistro™  is my newest obsession--the first fashion label I've ever launched 100% on my own. It's a miraculous fusion of all the different aspects of my life--my love of artisan textiles, passion for color, inspired by my seaside home-base, with a generous dose of yoga and meditation to balance everything out. I'm still a very busy woman, a restless doer, compulsively creative--ideas fuel me. But there is a calmness--a certainty-- that's taken hold of my heart and become my North Star. I've learned that, even in uncertain times, there is always something to marvel about. Plus I've aged...and that gives me a an evolved perspective--a new way to define success. I know I'm best if I follow my heart and quiet my mind. Today I rely on my own intuition, creativity and passion to fuel this venture that is so close to my heart. Little by little, it's all unfolding in real time That's why customer input and feedback is so important!.


In February of 2020, I  made my first trip to India, just before Covid hit the US. It was amazing, completely mind-expanding, fascinating, heart-wrenching, uplifting, magical and serendipitous. I was in Varanasi with a group of American designers, as a guest of the Indian Design Institute. After making my audio visual presentation (on the largest stage I'd ever stood upon), I stepped down to chat with people in the audience. It was there that I met Mandira, a textile designer and artist in her own right, and we knew right away we'd be working together. Mandira owns a small factory in Delhi where she creates beautiful fabrics and small collections for a handful of American brands. She understands my love of textiles my need for spiritual balance and the deeper implications of doing business globally. We both value artisan craftsmanship and appreciate the skill and talent required to make the items I've designed.


It was a pretty crazy year to start a business. Through all the unexpected 2020 obstacles--global pandemic, cyclones, fires, floods, locusts (yup!), riots (in both countries)--Mandira and I have managed to remain positive and stay focused on what's ahead. She too is a big proponent of "good vibes only".

Artisan craft is not a lost art in India. Beach to Bistro has incorporated beautiful embroidered blouses, hand-made tassels by the hundreds, and original designs, using the time honored technique of wooden block printing. Every print in our collection has been designed by me in my studio and then carved by Indian artisans to create our beautiful print textiles.


Our clothing is made in small batches, with great attention to detail. Both Mandira and I find joy in all the lovely aspects of this process. Best of all, I have nothing but my internal calendar to determine what to design and when. The initial collection was launched for Resort 2020. At first it was only available here on this website. After a full year of building a wholesale platform, you will now find the line in many boutiques in local communities, especially up and down the Eastern Seaboard. We started out with a handful of pieces and will continue to evolve and grow organically, as we produce new styles and prints that inspire us. Our goal is to fill the world with more beauty.


And good vibes...

These are the go-to clothes I love to wear every day. I enjoy being drenched in the hues of colorful fabrics that are soft to the touch, comfortable to wear and evoke a sense of tranquility. Even if you're nowhere near a coastline, the spirit of the beach is in all our imaginations. It brings a smile to our faces and a boost to our hearts.


I'm committed to staying close to the brand, nurturing it with love and imagination. I care about providing you, my customer, with an uplifting experience as you discover new favorite things to wear. Thank you all for your decades of support and patience. I hope you'll enjoy the evolution of Beach to Bistro for years to come.



See The Beach to Bistro Manifesto